Profit Engine

Built by roofers, for roofers · Launching 28 October

Quote in minutes.
Profit on every project.

Swap hours of spreadsheets and guesswork for precise, professional quotes. Your proposal, contract, materials, schedule and cash flow are ready in minutes, so every job you win is a job that pays.

First 100 companies: 50% off for a year · First month free · Free onboarding

Search projects, clients, invoices…
Thu 24 Sep
JH

James Holt

Holt Roofing Ltd

Good morning, James

Here’s how Holt Roofing is doing today.

Last 13 weeks

Company health

78

out of 100

▲ steady

Cash in bank

£0

+£12.4k this week

Pipeline

£0

23 open quotes

Retentions held

£0

£6.1k due Oct

VAT due · Q3

£0

Due 7 Nov

Cash flow forecast

Money inMoney out

Crews today

6 / 7 on site

Off sick1

Holiday0

Rain days lost · Sep2

Win rate

38%

▲ 5% vs last quarter

Avg. margin

26.4%

Target 25% ✓

Projects at risk

1 of 11

Oldham: materials late

Your whole company. One calm screen.

4 hours → 4 minutes

to build a full quote

Everything you need

to run your business, from one input

Live cash flow

for the whole company

Sound familiar?

You didn’t start a roofing company to do paperwork until midnight.

You started it to build something solid. Here’s what gets in the way.

“Did that job actually make money?”

You find out months later, when it’s too late to fix. If you ever find out.

Quotes eat your evenings

Four hours in a spreadsheet after a full day on site. Every week. Your family notices.

Payroll Friday, late payers Monday

Cash flow keeps you up at night, even when the order book is full.

Growing feels like losing control

More crews, more jobs, more chaos. You can’t be on every roof.

Underquote to win, lose on the job

One missed line, one wrong material order, and the margin is gone.

It all lives in your head

If you took two weeks off, would the business keep running?

Profit Engine takes that weight off your shoulders. Predictable jobs. Predictable cash. A company that runs without you firefighting.

How it works

One input. Everything else feels like magic.

01

Enter the roof once

Measurements, covering, pitch, extras. A few minutes on your phone or laptop, right after the survey.

02

Profit Engine does the rest

Your proposal, contract, materials order, schedule, invoices and payment plan appear instantly, using your own prices.

03

Know your profit before you sign

See the margin on every job and how it moves your company cash flow, before you commit a single crew.

No AI guesswork

Reliable like a calculator. Not a chatbot.

Profit Engine doesn’t use AI to guess your prices. It runs on smart, data-driven estimating rules built by roofers and tested on real jobs. Put the same roof in twice and you get the same quote twice, down to the penny.

When you’re signing a £20,000 job, you need to know the number is right, not probably right.

100%predictable outputs.
Every time, for every job.
AI tools
Profit Engine
Same roof, same answer
A different answer each time you ask
Identical inputs always give identical numbers
Where the numbers come from
Patterns learned from the internet
Your material prices, your labour rates, your crews’ real times
Mistakes
Can sound confident and still be wrong
Proven estimating rules, checked on real jobs
When something changes
Hard to know why the result moved
Change a price and you know exactly what moves

One system, the whole business

Stop juggling spreadsheets, WhatsApp groups and three different apps.

Sales, estimating, crews and finance share the same data, so everyone works from the same truth.

Estimates and proposals

Precise, beautiful proposals with photos, tailored to each job. Your prices, your labour rates, your margin. Built to win the work.

Sales CRM

Every enquiry from first call to signed job. Nothing slips through the cracks.

Company cash flow

Every quote and signed job flows into one live forecast. See money in and out, weeks ahead.

Crew calendar and daily reports

Plan every crew. They report progress from their phone, in their own language, with an automatic end-of-day reminder.

Contracts, invoices, completion certificates

Generated from the same job data. No retyping, no errors, no chasing paperwork.

Accounting and financials

VAT, CIS, retentions and project costs in one place, ready for your accountant.

For the owner

Your whole company’s health, in one number.

Cash, pipeline, margins, crews on site, who’s off sick, VAT due and projects at risk. Open it with your morning coffee and know exactly where you stand.

Health score

84

▲ 6 pts

Cash in bank

£184k

+£12.4k

Avg. margin

26.4%

Target 25% ✓

Crews on site

6 / 7

1 off sick

From one input

Everything you need to run the job. Zero retyping.

Everything a job needs, from the first proposal to the final sign-off, created from the same data and always consistent. Look professional to every client, every time.

Get early access

Proposal

Contract

Materials order

Purchase list

Work schedule

Day plan

Invoices

Payment schedule

Completion certificate

The part nobody else does

Every job makes your next quote sharper.

Your crews send a quick daily report from their phone. If a chimney took two hours longer than planned, Profit Engine notices, and your next quote uses your real time. Over weeks and months your estimates get as precise as your best estimator, every single time.

No AI guessing involved: it only learns from facts your own crews report, so every change is traceable and every number stays predictable.

  • Crews report in their own language: English, Polish, Romanian, Lithuanian and more
  • Automatic reminders at the end of each day
  • Real progress on every project, without phoning anyone
Month 171% accurate
Month 384% accurate
Month 693% accurate
Month 1297% accurate

Illustration: how estimate accuracy improves as crew reports come in.

Founding members

Get in early. Build it with us.

Profit Engine was built inside a working roofing company and battle-tested on real jobs. Now we’re opening it to 100 founding companies.

Shape the product

Tell us what you need with one click. Founding members see their requests built fast, often within days.

We set it up with you

Free onboarding call. We load your material prices, labour rates and templates, so you quote your own jobs from day one.

Your data moves with you

Free data transfer from your spreadsheets, plus training for your whole team.

Locked-in price

50% off for 12 months for the first 100 companies. Your first month is free.

Join the waitlist

Claim your founding-member spot.

We launch on 28 October. The first 100 companies get Profit Engine at half price for a whole year.

  • 50% off for 12 months
  • First month completely free
  • Free onboarding, data transfer and team training
  • A direct line to the people building it

Prefer to talk first? Book a 20-minute demo call →

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Simple pricing

One price. Everything included.

No per-module fees, no surprises. Founding-member prices shown.

Growing team

£49£99

per month, for your first 12 months

First month free

Up to 10 users

  • Every module included
  • Unlimited quotes and projects
  • Crew app for daily reports
  • Free onboarding, data transfer and team training

What it’s typically worth

32h

saved a month

£1,024

office time saved

+£1,800

extra margin

Around £2,824/month back for £49. Quotes in minutes, not hours.

Scaling company

£84.50£169

per month, for your first 12 months

First month free

More than 10 users

  • Everything in Growing team
  • Unlimited users and crews
  • Priority support and feature requests
  • Free onboarding, data transfer and team training

What it’s typically worth

100h

saved a month

£3,200

office time saved

+£7,500

extra margin

Around £10,700/month back for £84.50. Quotes in minutes, not hours.

Work out your own number

Two sliders. Honest maths.

Profit Engine could give you back

£3,680/month

40 hours of quoting back every month, plus £2,400 of margin that currently slips away.

Typical figures, not a guarantee. Based on 4 hours per quote in a spreadsheet vs minutes in Profit Engine, office time at £32/hour, and a 3% margin improvement from avoiding underpriced jobs and ordering errors. Examples: 8 quotes on £60k monthly revenue (up to 10 users) and 25 quotes on £250k (more than 10 users). Prices exclude VAT. The founding-member price applies to the first 100 companies on the waitlist for 12 months, then £99 or £169 per month.

FAQ

Questions, answered.

Anything else? Book a quick call.

Profit Engine launches on 28 October. Waitlist members get access first, starting with a free onboarding call.